KISCO Successfully Concludes 2025 Pakistan Roadshow
From September 10 to 12, 2025, KISCO held its fifth Pakistan Roadshow across three major cities—Karachi, Lahore and Faisalabad. Returning after a five-year break since 2019, the event welcomed more than 1,000 customers and partners, reflecting the strong trust and enduring relationships KISCO has built in this important market.
The roadshow was led by President Cho Sung Yong, joined by members of KISCO’s Technical, Marketing and Sustainability teams. The delegation was warmly hosted by Mr. Mohammed Parvez, CEO of PEXIMP and KISCO’s exclusive partner in Pakistan, whose support and leadership were instrumental to the success of the program.
The event began with welcoming remarks from President Cho and Mr. Parvez, followed by presentations introducing KISCO’s corporate values and commitment to innovation and sustainability. A highlight of the program was the introduction of new products, including NaturePlus dyes, which enable customers to save time, water and energy—supporting both operational efficiency and environmental responsibility.
Guests also heard about KISCO’s broader portfolio of sustainable and innovative solutions designed to meet the evolving needs of Pakistan’s textile industry. These sessions provided valuable opportunities for direct dialogue, while dinners in each city allowed for closer engagement with customers and partners in a more personal setting.
The roadshow was also attended by distinguished guests including the Director of KOTRA Karachi and representatives from ZDHC, underscoring the event’s significance. Local broadcasters and media outlets provided coverage, further amplifying awareness of KISCO’s commitment to the region.
Through this roadshow, KISCO strengthened its brand presence, reinforced trust with local partners, and demonstrated its commitment to supporting Pakistan’s textile industry with sustainable, high-performance solutions. The event once again highlighted the importance of Pakistan to KISCO’s global growth strategy, and reaffirmed the company’s promise to grow alongside its customers in this vital market.
