The IFT19 (Institute of Food Technologists) show, the largest food related exhibition in the United States, was held at the Ernest N. Morial Convention Center in New Orleans from Monday, June 3 to Wednesday, June 5.
JMC, participating at IFT for the second time following the exhibition in Chicago last year, focused on meeting customer needs and observing market trends through meetings with existing clients. We also actively engaged in meetings with companies that are using competitors’ products to create potential customers, open new accounts and promote JMC’s high-quality saccharin.
Through participation in the exhibition we were able to observe that JMC Saccharin was recognized as a high-quality product. In particular, we installed a promotional banner titled “World’s Highest Quality Saccharin” at the entrance of the exhibition hall. We also had our staff wearing JMC-branded T-shirts we got strong feedback from many visitors that our brand image was more clearly established. In addition, the saccharin-sweetened lemonade and the saccharin-based cotton candy tasting stations in the booth attracted many people’s interest and attention.
Following this IFT exhibition JMC was able to maintain contact with existing customers and we plan to conduct additional follow-up with newly discovered potential customers. We will continue to promote our product as the “World’s Highest Quality” in the US market and plan to continue our public relations activities to further solidify our position as the leading saccharin brand.